Marketing Plan Apple Inc

Objectives The company pursues many objectives with the marketing plan. The objectives will be specific, measurable, attainable and timely (Trika, 2010). In other words, Apple Inc will follow the SMART model in developing and implementing its objectives. The marketing objectives of the company includesAdvertising We will write a custom essay sample on Marketing Plan: Apple Inc specifically for you for only $16.05 $11/page Learn More To improving the customer engagement and relationship with the company and its products by 50% To increase the company’s website traffic by 45% To increase the presence of the company’s brand across the social media channels by 50% To improve on the positive feedback concerning the company brand by 40% The objectives must be attained within three years. However, increasing the website traffic as well as the presence of the company’s brand is expected to be attained within the first year of the plan. In fact, the presence of the company’s brand will be attained by increasing the number of times the products are mentioned on the social media. In addition, the number of comments as well as the number of followers within the social networking sites applied by the company will also measure the brand presence. The numbers of comments are expected to reach 1000 by the end of the first year of the plan while the numbers of followers are expected to reach 1650 in the same year. The number of individuals and the companies that have visited the website will measure the objective of increasing the number of traffic. The objectives are attainable given the set targets against the period. In addition, given the past trends, the results can be achieved within the given time. Content Most of the information will be retrieved from the company website. However, other related marketing journals will also provide valuable information concerning the marketing plan. Most importantly, the marketi ng researches that have been conducted will provide valuable information to be applied in this plan (Wild, 2012). Moreover, the reports from the promotions, conference presentations as well as other events will provide valuable information on the company’s performance. In essence, the external sources of information will includes The websites including the applied social media websites as well as the search engine websites. Articles written concerning the company Journals both academic and non academic concerning the company and its brand products Marketing research reports that have been conducted concerning the company and its products Reports from the company marketing activities including promotions, presentations and events Blog posts regarding the company products, brand and activities Press releases concerning the company brands as well as the products Video records on the company events Text messages and e-mails received by the company regarding the products and the brand. Networks Depending on the objectives and the target clients, Apple Company will explore various innovative social media platforms to promote its services in order to reach its targeted users. The social sites have offered new opportunities for the company to promote its products and services as well as reach the target users at reduced costs. Facebook The main social networking site that the company will utilize is facebook. Currently, facebook is the largest social networking site in the world (Hemley, 2013). Facebook will allow the company to reach the target market through users’ profile information such as different age brackets as well as their attention altitudes. For example, most of the younger generation use of phones and ipads for online socialization. Studies show that people between the ages 21-24 are the biggest users of facebook at about 17% (Bowker, 2013). Because of this popularity, the social site provides a good site for the company to increase its p resence as well as the brand to the target market.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More LinkedIn Another important social networking site the company will utilize is LinkedIn. Primarily, LinkedIn promotions target people with certain aptitudes and designations. Therefore, it is considered a complex form of experts’ social networking since allows communication between professionals such as accountancy and legal services among others within the Apple Company (Close, 2012). Due to the proficient information LinkedIn uses in its commercials, it is useful in adverts targeting the professionals. Twitter Twitter provides the best platform for the company to increase its presence among the users of its products (Jacobson, 2013). Twitter is currently developing self-service commercial methods targeting an array of people particularly the company’s target group. In addition, the twitter target enthusiasts of the open and common social site handlers. Twitter mostly target users within the age bracket of twenty-five and above. Therefore, Apple Company that intends to attract the age groups will embrace the use of twitter to increase its presence. Implementation and monitoring schedule As indicated, the objectives and goals of the plan will be implemented within three years and the expected the result will measured against the set targets (Gamse, 2012). Within three years, the overall results of the marketing plan are expected to be attained and benefit the company. Moreover, the set objectives will be monitored and evaluated against the expected results (Zarrella, 2009). Upon realization that the expected results cannot be attained, the goal will be redefined and oriented according to the needs of the market. However, such circumstances are not expected since the situation has been analyzed through the application of SWOT and PESTLE models reducing the ch ances of any eventuality. The evaluation of the progress will conducted on six months interval within three years period. The implementation and monitoring schedule indicated will be applied in the evaluation of the expected results. objective Expected results Attained results Period covered Expected timeline Customer engagement 50% 3 Years Website traffic 45% 1 Year Brand presence 50% 1 Year Positive feedback 40% 3 Years As shown in the implementation and monitoring schedule, the attained results will be measured on half-yearly basis pegged on the expected results. In the period covered column, the number of months will be recorded and checked against the expected timeline as well as the progress in the attained results. In case the attained results rise against the increasing number of months, then the results are positive. However, in case the attained results decrease with the increasing number of months, the results are negative. Under the circumstances th at the results are negative, a timeline may be prolonged or the objective may be redefined depending on the practical feedback.Advertising We will write a custom essay sample on Marketing Plan: Apple Inc specifically for you for only $16.05 $11/page Learn More There are several activities involved in the implementation process. The activities are critical in the attainment of the set objectives (Baron Shane, 2008). Activities such as training of the staff, engaging with the target audience and developing the content are significant in the implementation of the marketing plan. Such activities will also be taken into consideration during the implementation process. Measuring the success of the goals As mentioned before, the performance of the goals will be measured on their performance against the set targets. In addition, the success of the goals will be measured based on the SMART model. In other words, the goals of the company will be deemed successfu l when the expected results are attained (Ash, 2013). In this case, however, once the goals have reached or surpassed the set percentage, then the goal will be deemed successful. The first objective was to increase the customer engagement by 50 % across all the social media the company will utilize. The number of posts on the company’s social media page as well as followers will measure customer engagement (Ash, 2013). The company expects to increase the number to 10, 000 within three years. The number will account for an increase of 50% of the total number the company currently have. In case the targets are attained within the specified period, then the objective has met the requirement and is deemed successful. Similarly, the presence of the company’s brand will be measured by the number of times the products are mentioned on the social media. In addition, the number of comments as well as the number of followers within the social networking sites applied by the comp any will be used to measure the brand presence. The numbers of comments are expected to reach 1000 by the end of the first year of the plan while the numbers of followers are expected to reach 1650 in the same year. The number of individuals and the companies that have visited the website will measure the objective of increasing the traffic. Under the circumstances that the set targets are achieved, then the goals and objects are deemed successful. References Ash, M. (2013). Understand the real value of lead generation to generate the greatest return. Web.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Baron, R. Shane, A. (2008). Entrepreneurship: A process perspective. Mason, OH: Cengage Learning. Bowker, S. (2013). A summary of what marketers can learn from the Data-Driven Marketing Survey 2013, Europe. Web. Close, A. G. (2012). Online consumer behavior: theory and research in social media, advertising and E-Tail. London, UK: Routledge. Gamse, P. (2012). 42 Rules for a web presence that wins: essential business strategy for website and social media success. Washington, DC: Happy About. Hemley, D. (2013). 26 tips to create a strong social media content strategy. Web. Jacobson, J. L. (2013). 42 rules of social media for small business. Washington, DC: Happy About. Trika, J. (2010). Buyer’s guide on choosing the right search engine marketing agencies and tools. Bloomington, Indiana: AuthorHouse. Wild, M. (2012). Social media marketing strategy report. Journal of Marketing Research, 46(12), 67-73. Zarrella, D. (2009). The social media marketing. Sebastopol, CA: O’Reil ly Media. This essay on Marketing Plan: Apple Inc was written and submitted by user Ali Huff to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Principal Legacies of Imperialism for the Contemporary World Economy The WritePass Journal

The Principal Legacies of Imperialism for the Contemporary World Economy Abstract The Principal Legacies of Imperialism for the Contemporary World Economy AbstractIntroduction Principal Legacies of Imperialism on the Contemporary World Economy Conclusion ReferencesRelated Abstract This study explores the principal legacies of imperialism for the contemporary world economy. The findings indicate that although colonialism ended many years ago, its effects and policies still remain in the global economy and it is being aided by globalisation. The developed economies use foreign aid and multinationals to control the economies of the developing countries. Introduction The modern world economy has been influenced by both imperialism and the experience of colonialism. Western imperialism dominated the global history in the last 200 years and it transformed both the third world and western nations in terms of culture, economy, politics and socialisation (Dutt, 2006). The term imperialism was derived from a Latin word imperator meaning autocratic power and centralised government (Smith Dawson Books, 2008). As such imperialism involves one country dominating another country or other countries in ways that benefit it and not the latter. The impact of Europe on the world economy is significant because it has shaped the economic sphere. The legacy of imperialism exists in the form of communication networks, economic structures and ties to metropolitan economies typifying former colonies. Principal Legacies of Imperialism on the Contemporary World Economy Imperialism was the precursor of globalisation that characterises the contemporary world economy (Chattopadhyaya Das, 2007).   This legacy is not entirely benign and the effects of the restructuring of economies of the former colonies have led to dependency on the metropole’s economies. Colonialism had to be stopped because it was exploitative, displaced people from their natural status and transferred wealth from one country to the other. However, globalisation came up to replace imperialism by achieving the same results but this time legitimately and in a manner that is politically correct (Ramana Observer Research Foundation, 2008). The World Trade Organisation and the General Agreement on Tariffs and Trade legitimised this legacy of imperialism through putting in place trade agreements to eliminate trade barriers. This ensures that countries participate in their own subjugation and in the process transform themselves into neo-colonial states (Hont, 2005). Globalisation has not led to economic equality and interdependence as it is often claimed. It has instead made the lesser developed countries dependent on the developed countries (Dunning Lundan, 2008). In addition to this, it has also led to indebtedness to the International Financial Institutions owned by the west. In some cases it has also led to unfair competition, greater debt and increased poverty. Although globalisation has created wealth for some countries, it has also increased poverty for others. Dutt (2006) adds that it is a more efficient way of exploiting other nations with the help of established international institutions and mechanisms designed to entrap the lesser developed countries through creating economic dependency, debt, and increasing poverty. However unlike colonialism these countries cannot revolt against the loss of their sovereignty. This is because any attempts to revolt could make them lose economic aid that would result in economic and human crisis. Th is is a huge risk that these countries are never willing to risk. All these are consequences of the structuring of the economies of the former colonies making them dependent on exports, monoculture and fluctuations in the global market. Imperialism created a political economic reality of dependency and exploitation because most of the lesser developed economies do not have full control of their economic affairs (Hont, 2005).   There are counterarguments that political economies have lives of their own which make them not fully controllable or that globalisation has taken away such control from all countries. However this perception does not take into account the fact that there is a huge difference in the extent of control. The northern nation states have a relatively strong position because of the financial institutions and multinationals which give them higher control over their political economies (Tester, 2010). The southern nation states on the other hand are impoverished, indebted and dependent on foreign investment and foreign aid. Therefore neo-colonialism steps in because these nation states have reduced control. The contemporary world economy is organised around capitalist imperialism characterised by systematic accumulation of capital through organised labour exploitation and penetrating overseas markets. The capital imperialists make investments in the other countries, transforms and then dominates their economies. Additionally, they integrate their productive and financial structures into the international system of capital accumulation (Chattopadhyaya Das, 2007). Expansion is the central imperative of capitalism because investors only pursue business ventures when they see opportunities for extracting more than they invest. These firms only increase their earnings when their enterprises grow. As such the capitalists keep searching for ways of generating more money. They have to invest in order to generate profits and gather strengths to be able to beat off competition and unpredictable markets. Owing to its expansionary nature, capitalism has to keep exploring other opportunities away f rom home. It is this expansion that ends up destroying whole societies as people are forced to transform into disfranchised wage employees (Smith Dawson Books, 2008). Consumer societies, mass market and mass media replace folk cultures and indigenous societies. Agribusiness factory farms supplant cooperative lands, centralised autocracies supplant autonomous regions and desolate shanty towns replace villages. European and North American corporations have acquired and now control over 75% of mineral resources in Africa, Asia and Latin America (Dunning Lundan, 2008). However, the pursuit for natural resources is not the only reason for expanding operations overseas. They also need to lower the cost of production and maximise profits through investing in economies with cheaper labour markets. They make over 50% profits in the lesser developed countries compared to their home countries because of factors like low wages, weak labour unions, low taxes, weak or non-existent environmental and occupational protections and non-existent work benefits (Guo Guo, 2010). For instance Citibank which is one of the largest US firms makes about approximately 75% of its profits from its operations overseas (Ramana Observer Research Foundation, 2008). Imperialism has made it possible for the multinational firms to continue growing even at a time when their home markets are sluggish because of the dramatic growth in the foreign markets which still remain unexploited. Currently some 400 transnational companies control approximately 80% capital assets in the free global market (Hobson, 2005). These companies have developed global production lines across the lesser developed countries. Multiple sourcing allows these transnational companies to overcome strikes in one country by increasing production in the other countries.   By playing the workers of different countries against each other, they discourage them from making demands on wage and benefit increments which undermine the strategies of labour unions. These firms find cheap labour, natural resources and other profitable conditions in the less developed countries. This is what enables them to generate huge profits which they then repatriate back to their home countries. Both national and local governments often compete in attracting multinational companies with huge expectations in terms of employment provision, tax revenues and economic activity (Sharp, 2009). These governments offer the companies incentives in terms of lax labour or environmental regulations, pledges of government assistance, tax breaks and other subsidies. Other than offering these governments a promise of economic growth, these companies exert power over government through their technical and intellectual property. For instance Microsoft has software patents and Adidas has patents on shoe designs. The patents allow these corporations to exercise their monopolistic powers in the local economy and in the process inhibit the growth of the local enterprises. Additionally, this monopoly helps them maintain low costs of labour and at times even exploitative. Owing to the size of these corporations, they often influence government policies using threats of withdrawal from the market (L ouis, 2006). This forces the governments of the lesser developed states to make polices that benefit the corporations rather than protecting the rights of the citizens. Therefore these corporations exploit the local labour force and funnel the important resources away from these countries into their home countries. In this way globalisation has made the lesser developed economies to be dependent on the developed countries. The multinational companies also cause uneven distribution of benefits because the resources are diverted from the local people into foreign markets (Louis, 2006).   For instance land that could have been used to produce food for the local populations is used by these corporations to grow cash crops for their operations. This leads to high costs of food for the local populations as they are at times forced to import what they could produce locally if their natural resources were effectively utilised. In addition to this, fresh produce are packaged for the international markets where they will fetch more money rather than feeding the local populations. This is the reason why foreign dependency has led to widespread malnutrition in many lesser developed economies (Tester, 2010). Conclusion In conclusion, this study has explored the principles legacies of imperialism on the contemporary world economy. The findings indicate that the developed economies still manage the economies of former colonies and the developing economies using different mechanisms like aid and multinational companies with the aid of globalisation. Economic globalisation has also led to unequal economic relations between the developed and the developing economies. The governments of the lesser developed economies act more in the interests of the multinationals and other economies that provide them with aid instead of acting independently on behalf of the citizens. This creates a feeling of economic connection with the lesser developed economies feeling that they cannot survive on their own.   Therefore the dependent relations that were established under colonialism still continue to dominate the world economy through economic imperialism or neo-colonialism. References Chattopadhyaya, D. P., Das, G. J. B. (2007)  Science, technology, imperialism and war. New Delhi: Pearson Longman. Dunning, J. H., Lundan, S. M. (2008)  Multinational enterprises and the global economy. Cheltenham, UK: Edward Elgar. Dutt, S. (2006).  India in a Globalized World. Manchester: Manchester University Press. Guo, S., Guo, B. (2010).  Greater China in an era of globalization. Lanham, Md: Rowman Littlefield. Hobson, J. A. (2005).  Imperialism: A study. New York: Cosimo. Hont, I. (2005).  Jealousy of trade: International competition and the nation state in historical perspective. Cambridge, Mass: Belknap Press of Harvard University Press. Louis, W. R. (2006).  Ends of British imperialism: The scramble for empire, Suez and decolonization : collected essays. London: I.B. Tauris. Ramana, P. V., Observer Research Foundation. (2008).  The Naxal challenge: Causes, linkages, and policy options. New Delhi: Pearson Education. Sharp, J. P. (2009).  Geographies of post-colonialism. London: SAGE. Smith, D., Dawson Books. (2008).  The dragon and the elephant: China, India and the new world order. London: Profile. Tester, K. (2010).  Humanitarianism and modern culture. University Park, Pa: The Pennsylvania State University Press.

Commercial Rental Market in Midwestern City Research Paper

Commercial Rental Market in Midwestern City - Research Paper Example Per square foot annual rental cost = 43.12 + 7.47 * Occupancy - 3.9 * Wiring1 - 0.9 * Distance to City Center - 0.76 * Distance to Airport + 0.53 * Number of Elevator - 0.35 * Length of Lease - 0.11 * Years to last Renovations + 0.09 * Building Age. For a 3 year lease of 50,000 sqft of newly renovated and wired space that is one mile away from city center and fifteen miles away from the nearest airport, with 75% occupancy, three elevators, four years since last renovations in a ten year old building, the predicted per square foot annual cost of rent is $34, and predicted total annual cost of rent is $1,701,712. An office that is ten miles away from the airport its per square foot rent is valued on the real estate market at $33, while an office that is twenty miles away from the airport is valued at $26, with a discount value of 70% per mile. Similarly, the presence of office wiring is valued at $34.5, while no office wiring at $30.6, with a discount value of 10%. An office with 0.75 occupancy is valued at $29.8 per square foot, while an office with 0.97 occupancy is valued at $31.5. Potential savings are best made by increasing the distan

Article Critique Example | Topics and Well Written Essays - 1000 words

Critique - Article Example ectively in the beginning of the study, as it is evident in the following line, â€Å"The purpose of this study was to obtain the first-person perspective of the students themselves, a perspective†¦about the academic experience of black students† (Davis et al, 2004, p. 420). The literature appears to be pertinent and all-encompassing for the purpose of the study. In a comprehensive way, Davis et al reviewed the literatures that relates the purpose of this study and outlined its salient features. It mainly covers the following areas of the study: a. a full statistical view of the population of black students in the universities if the countries (American Council on Education, 1988; U.S. Census Bureau, 1993), b. the discrepancy between the enrollments of white students and black students (Echols, 1998; Steele, 1999), c. nature of the prevailing â€Å"atmosphere for minority student learning† (Davis et al, 2004, p. 420) in the educational institutions (Sue et al, 1999; Katz & Hass, 1988), d. attitude of white students to black students (Bjerklie, 2001), e. â€Å"important aspects of the black college experience† (Davis et al, 2004, p. 422). These broad descriptions and findings of the literatures assisted Davis et al to prepare the outline of their investigation. The procedure of the study appears to in fair concordance with the subjective purpose. Davis et al approached the participants of the study with phenomenological interviewing process. In the first place, they justified their decision -of using phenomenological interview- by focusing on the salient features of the interviewing process as Davis et al asserted that their interview mainly â€Å"concerns the â€Å"what† of an experience and seeks to capture the specific meanings uniquely characterizing that experience† (Davis et al, 2004, p. 423). Their investigation was based on the clues found within the proceeding of the interview, as they said, â€Å"After the initial question is asked, a phenomenological interview

Jade figure of a hound Research Proposal Example | Topics and Well Written Essays - 500 words

Jade figure of a hound - Research Proposal Example The artwork is in three dimensional, and it is in the form of a small sculpture. For instance, the artwork is symbolic of the importance given to domestic animals in Ancient China. Michael Sullivan opined that, â€Å"To many people â€Å"Ming† means not painting-for only recently has Ming painting come to be appreciated outside China- but the decorative arts.† Besides, one cannot identify any sort of sharp edges on the artwork because the edges are round in shape. The artwork can be divided as: dog’s head, body, and legs. To be specific, the head is pointed backwards and this fills the viewer’s mind with enthusiasm. To be specific, the dog’s head (especially the eyes) is the focal point of the artwork because the dog is expecting something and looking backwards. The next element in the artwork is the dog’s body, and the same is symbolic of the importance of proportion in art. The next element is the legs, symbolic of warmth and peacefulness. In short, the proportionate alignment of artistic elements proves that the artwork was produced by an artist who is interested in observing animals, especially their shape and size. The artwork consists of curves, symbolic of the athletic shape of animals, especially among dogs and other domesticated animals. The overall size of the artwork is related to the normal size of a dog. One can see that the artist did not try to alter the natural colour of jade and the lines and curves on the artwork prove the same. To be specific, the artist made use of jade as a medium to produce his artwork.

Case study for a client with schizophrenia

Case study for a client with schizophrenia and has had three admissions to hospital the last one five years ago ,her name hala ,at the age of 35 year old ,she live with her brother but tend to be a bit overprotective ,not allowed to take much responsibility in the home or to go out alone . The clinical picture of the client: It include the, signs symptoms for the client. Hala has moderately severe negative symptoms ,The negative symptoms of schizophrenia, defined as the absence or diminution of normal behaviors and functions , negative symptoms account for much of the long-term morbidity and poor functional outcome of patients with schizophrenia.. The signs and symptoms of schizophrenia are numerous and debilitating , these symptoms are the lack of important abilities . Some of these include: 1)Alogia: or poverty of speech, is the lessening of speech fluency and productivity, inability to carry a conversation ,thought to reflect slowing or blocked thoughts, and often manifested as short, empty replies to questions. 2) Affective flattening: is the reduction in the range and intensity of emotional expression, including facial expression, voice tone, eye contact (person seems to stare, doesnt maintain eye contact in a normal process), and is not able to interpret body language nor use appropriate body language. 3) Avolition: is the reduction, difficulty, or inability to initiate and persist in goal-directed behavior; it is often mistaken for apparent disinterest. ) Inappropriate social skills or lack of interest or ability to socialize with other people. (examples of avolition include: no longer interested in going out and meeting with friends, no longer interested in activities that the person used to show enthusiasm for, no longer interested in much of anything, sitting in the house for many hours a day doing nothing.) . 4) Catatonia: Apparent unawareness of the environment, near total absence of motion and speech, aimless body movements and bizarre postures, lack of self-care. 5) Social isolation : person spends most of the day alone or only with close family, and inability to make friends or keep friends, or not caring to have friends. 6) Low energy :the person tends to sit around and sleep much more than normal. The client is being worked upon with the following MDT: Psychiatrist: the psychiatrist works with the client using needed medication, such as Prozac. Psychologist: the psychologist works with the client using different approaches, in order to understand her, and her behaviors, through talking, observingà ¢Ã¢â€š ¬Ã‚ ¦ Social worker: the social worker works with the client in understanding difficulties that the client has, that affect her social lifeà ¢Ã¢â€š ¬Ã‚ ¦for example not going to work, the thing that affects her social relations and networks. Physician and nursing: the physician is a general doctor that follows up the clients medical status. On the other hand, the nursing team is available in the institution for the clients need to be supervised by a medical team, for if someone would have a relapse, an action would be done, such as giving injections. Finally, the MDT works together, by meetings and reports about each client. She is treated with medication and visits the out patient clinic at the hospital every three months to see her doctor. she reliable about raking her medication and keeping her outpatient appointments. treatment may include: behavioral therapy: patients with schizophrenia improve their social skills and put structure in their lives. Through social skills training, they may learn how to make requests, express feelings, and adjust their voices and facial expressions. The impact of the illness will have on the clients occupational functioning The impact of these symptoms on ADL, work, and liesure. Activities of daily living require the ability to start and repeat purposful task performance so that become habitual or routine and these tasks or activities include: bathing, grooming, and dressing, washing hands before a meal, eating with resonable table manners, then cleaning up. Persons who have schizophrenia may find routin task performance interrupted by symptoms, side effects of medication, and progression of schizophrenia. Auditory or visual hallucinations may interrupt attention, and tactile discomfort with texture of materials may limit occupational performance. Many ADL routines become challenging in the presence of motor problems produced by negative symptoms and the neurological side effects of medications. Incoordination, tremores, rigidity, or slow movement may interfere with tasks like replacing caps on bottles, shaving, and using eating utensils. In the psychological area, major barriers to ADL are pathy, avolition, or extreme withdrawal. Even persons who show inter est in social interaction may not complete the self-maintenance tasks that would increase social acceptance. They are unable to engage themselves in tasks and may depend on others to involve them. fainally, self-management difficulties in schizophrenia influenece ADL performance to a great extent. Routines are abandoned when persons are unable to cope with environmental or internal stressors. Time management and self control become weak. Work Ofen persons with schizophrenia have difficulty finding satisfactory housing or keeping a job because of psychological, and self-management performance difficulties. Also, negative symptoms such as withdrawal, avolition, substance abuse, neurological impairment, medication side effects, and coexisting medical conditions make work performance impossible for many. The modelframe of reference I used to guide the assessment and intervention with the client: Frame of reference :MOHO model of human occupation I chose MOHO because it : 1)Furnishes a detailed framework of the occupational functioning of hala. 2)Enables precise measurement and useful description of hala occupational characteristics . 3)Give specific and detailed guidelines and tools for evaluating hala ,a specific language for describing the difficulties or challenges encountered ,and a framework for setting treatment goals and selecting the most appropriate strategy to achieve the desired level of change . 4)allows for a flexible approach to individualized therapy for hala and provides a comprehensive picture of the occupational functioning . 5)provides a conceptualization of the process and stages of change that was useful for guiding the sequence of therapy (including deciding when hala is ready to move from one level of change to another). how I assess the client I chose an activity during the assessment ,I chose washes plastic plates I chose ACIS assessment (( assessment of communication and interaction skills)). The ACIS is a formal observational tool ,to measure an individuals performance in an occupational form within a social group ,that allows occupational therapist to determine a clients strengths and weaknesses in interacting and communicating with others in the course of daily occupations. I chose ACIS assessment because ,it is most effectively used to generate a profile of strengths and weaknesses and qualitative details about my client ,this profile is the most important source of information for deciding what skills to target for change. ACIS is often helpful for understanding why is my client having difficulty with some interaction skills . The Canadian Occupational Performance Measure (COPM): to detect change in a clients self-perception of occupational performance over time. Follow the links below for further information about the COPM.   intervention process Assess clients level of disorientation to determine specific requirements for safety. Skill training interventions: Identify areas of skill deficit person is willing to work on. determine the goals for the client (shortlong terms goals) first I will establish the goals together with hala I will determine the goals from the deficit in her function ,from observation during the activity ,from the assessment ,and the client can ask me about some ability that she want to return it . Long term goal: to let her take much responsibility in the home ,allow her go out alone without any danger to her ,or her health or people .for example let her visit the hospital to see her doctor. Let her work for example secretary as she trained in the past ,or work in an office as she worked at age 21. Let her feeling more confident in social situations , can be operationalised by identifying performance indicators Short term: engaging in activity, increased motivation,improved judgment, increased energy, ability to experience pleasure and cognitive Function. factors that affect or important in assisting the client to reach the goals: important factor: the client :good response to the medication ,the acceptance of his situation, less number and the range of episodes, if she like the activity .her tolerance and endurance during the activity ,assessment and medication. Environment :good interaction with his environment ,feel some degree of safety in the therapy environment and in his living environment . Factors that might affect the clients program: Client :forget take the medication, she didnt like the activity or it is not suitable for her ,there is no therapeutic relationship., Family members may require support as clients in their own right.   They may also play a key role as an extension of the therapy team.   Where children are involved, a careful assessment of child safety is required, generally by someone specifically trained in this area such as a child protection worker

Essay --

ley Mack Ms. Barr English 9 Honors December 11, 2013 The Morality of It All â€Å"A system of morality which is based on relative emotional values is a mere illusion, a thoroughly vulgar conception which has nothing sound in it and nothing true†; this Socratic idea demonstrates a very distinct concept of morality. It shows that morality is not to be based on emotion, but on logic. If a person chooses to use their emotions to fuel a system of morality, things could go downhill quickly. Just like Socrates had to choose between emotions and logic, in Homer’s epic poem, The Odyssey, the protagonist Odysseus struggles between emotions and logic as he tries to get his crew back safely after the Trojan War has ended. As he embarks on his journey home, he is faced with many obstacles and options that question his ethical beliefs. As time goes by and more and more of his crew eventually die off, he successfully moves on past his setbacks and finds himself back in his kingdom of Ithaca, only to discover it crawling with suitors attempting to woo his wife , Penelope. Odysseus is mostly construed as a tragic war hero with many flaws. He finds himself in many life-threatening situations as a direct result of his actions, he is characterized by having too much pride, and he is unfaithful to his wife. However, Odysseus is very much so still a hero because he perseveres and has an internal drive that gets him home no matter what, despite the fact his hubris is one of his biggest hindrances, his pride gets his men out of many dangerous situations, and even though he is physically adulterous to his wife, he emotionally longs for her then entire time he tries to reach home. Particularly, Odysseus is challenged with many treacherous obstacles, yet he finds... ...pon himself. As well. He reveals that he blinds the son of a god, and he falls to temptation. Throughout this experience, though, Odysseus tries to better himself, as you can see when he moves past Circe and Calypso to try to get home to his wife. He may still make a mistake now and then, but he is better than he was before. Odysseus is very much like people today. He tries his hardest to be the best he can, but sometimes fails to reach his goal and makes and error. Just like modern-day people, Odysseus is flawed. He had his hindrances, just like them. Newer generations most likely learn to make mistakes because they grow up watching their elders make mistakes. It is human nature to do something wrong now and again. Just because someone has flaws does not make them a bad person and Odysseus demonstrates how a good person could have imperfections through their values

Wonder Drug

Wonder Drug Most people know that Penicillin is an extremely important drug, but few know just how important and influential it really is. Think about what life would be like today without it. What would be of contemporary medicine today? Would society as a whole succumb to these relentless infinitesimal organisms? What would have been of one’s ancestors if they too like so many before and after incurred a serious infection? This essay shall explore these questions and many like it. It will explain why penicillin is undoubtedly the best medication of the century, perhaps the best medication ever in existence.Penicillin is produced by a bread mold, known as Penicillium. The discovery of Penicillin sometimes referred to as the â€Å"wonder drug† has been the most important drug to date. It has the ability to kill just about any bacterial infection and at the time of it’s creation there was no other drug or anything like it. To this date it has saved millions of chi ldren, women, men and animals. The wonder drug was originally discovered purely by accident by one Alexander Fleming, a Scottish Scientist in the year 1928.Penicillin was later developed further by many different Scientists who were able to use it to create numerous versions of antibiotics to cure a vast range of illnesses. Antibiotics have been used for several years in treatment for a variety of skin disorders, sexually transmitted diseases, strep throat, and respiratory illnesses. Before Penicillin was discovered, if one were to have a serious infection, death was irrefutable. People often would die of the smallest wounds due to bacterial infections. Bacteria mutates quite often, creating antibiotic-resistant organisms. Which makes it become resistant to the drug.Even with this said, there are still only a small amount of bacteria that Penicillin and it’s predecessors can not tackle and over come. One of Penicillin’s most advertised uses was for combating sexually t ransmitted diseases. There are websites that show old advertisements for penicillin on the side of mailboxes that shamelessly state, â€Å"Penicillin cures gonorrhea in four hours see your doctor today. †   Believe it or not during the late 1940’s researchers from the United States performed experimental studies in Guatemala. They had to because these types of studies were not allowed in the states.So with the cooperation of the Guatemalan government, local prostitutes were used to pass on STD’s to prisoners, insane asylum patients, and Guatemalan soldiers to test the wonder drug’s effectiveness. Out of approximately thirteen hundred infected people, eighty three died. Although at that time it was not possible to establish if the experiments were the actual cause of death. Penicillin made a major difference in the amount of amputees and deaths during World War II. Because of the difficulties of manufacturing large amounts of Penicillin, availability was extremely limited.Imagine what the death toll would have been if Penicillin had not been made readily available? In fact Penicillin was so scarce, that in it’s infancy, medical personnel would collect the urine from patients and filter the drug from the urine and reuse it. This is because Penicillin passes through the body at rapid rate, usually in about three to four hours. So some may wonder what makes Penicillin so significant, and what makes it the most important medical drug that has ever come into existence? A lot would argue perhaps Morphine or even the Smallpox vaccines are better examples for the most valuable drug.And although one who would argue this may have some validity to one’s argument in an overall comparison there is really no comparison. Smallpox was a devastating disease that crippled the world, the survival rate was approximately seventy percent, which left the other thirty percent of it’s victims suffering immensely. One who contracted thi s disease would develop blisters and a high fever and often feel malaise with head and body aches and sometimes experience violent vomiting. The blisters were excruciatingly painful and there was little to ease the pain and suffering for its victims.The fever was like none other, often so high that it would cause seizures and hallucinations. It was not until the year 1796 that the Smallpox vaccine was created by a scientist named Edward Jenner. Yet as significant of a vaccine this was it does not outweigh the benefits of Penicillin. At the time Smallpox was a great vaccine for the world. After the world wide eradication though, there was no longer a demand for it. The only people who receive the vaccine currently are military personnel and government contractors traveling overseas. Which in a way is better considering the risks of the vaccine.Some of the risks include seizures, an actual mild case of smallpox, risk spreading it to others by being careless with one’s open woun ds, plus it only provides ninety five percent immunity for up to five years. Penicillin has a decent amount of competing antibiotic drugs such as Clindamycin, Azithromycin, Doxycyclin. First and foremost these would not be in existence if it wasn’t for the creation of Penicillin to perpetuate the making of these. All of the competitor drugs are just various versions of Penicillin so as one can see there is very little argument that it’s predecessors are only what they are because of Penicillin’s creation.The only difference between all of these is the functionality due to the amino group and the gram spectrum of the bacteria one heals. This basically means that each one of these targets a different part or kind of bacteria, but still uses the same principle of the original drug. This is why as stated above there is no argument when it comes to the importance of the creation of Penicillin. This essay has explored what Penicillin is, why it is so influential, and who has benefited from it.It has been used in an array of situations from anything such as a sexually transmitted diseases to strep throat. There is no discrediting the fact that without Penicillin the world as one knows it would never have come into existence, this is why Penicillin is conclusively the most important medical drug ever in existence. Works Cited â€Å"Drugs. † Questions and Answers for Consumers on Penicillin G Procaine. Food and Drug Administration, 23 May 2003. Web. 11 Mar. 2013. . â€Å"Smallpox Disease Overview. † CDC Smallpox. Centers for Disease Control and Prevention, 30 Dec. 2004. Web. 11 Mar. 2013. .

The Scarlet Letter and The Young Goodman by Hawthorne

The Scarlet Letter and The Young Goodman by Hawthorne Introduction Nathaniel Hawthorne wrote two stories by the title, â€Å"The Scarlet Letter† and â€Å"Young Goodman† in which he displays his authorial voice by mirroring the societies from their dark ends as shown by the puritan cultures. In â€Å"The Scarter Letter,† Hawthorne employs psychological fiction to display the innate evilness of human beings (Johnson 75).Advertising We will write a custom critical writing sample on â€Å"The Scarlet Letter† and â€Å"The Young Goodman† by Hawthorne specifically for you for only $16.05 $11/page Learn More On the other hand, â€Å"The Young Goodman† is a story that revolves around wickedness that exists in the society and the role of characters in discovering these truths. Although the two stories vary in setting, the author uses similar thematic representations in portraying his concerns about the nature of the society during this moment (Johnson 75). In this paper, my ana lysis seeks to explore the similarities and differences between the two stories. Further, the analysis shall exhibit how the author succeeds in asserting his themes. Discussion Nathaniel Hawthorne’s â€Å"The Scarlet Letter† primarily consists of characteristic imagery, which tends to represent the underlying nature of the characters as well as events relevant to the thematic concerns of the text (Stubbs 1440). In this authorial piece, the concepts of light and darkness serve as a constant source that carries greater influences to the plot of the text in its entirety. These literary devices employed by the author succeed in underpinning the general imperative of creating images and color inherent in the Scarlet letter (Johnson 75). The idealistic choice of light in this piece of literature highlights the characteristic intentions and thought structure of the characters together with their intrinsic qualities as depicted by the author. The application of imagery and sym bolism in this piece of work begins with symbolization of the Old general depicts the reawakening of the characters upon being motivated by the actions of the other person. The narrator in the Custom House asserts through recall the significant image created in his mind by saying that those he worked with regarded him â€Å"in no other light† other than smart and sensible staff. On the other hand, darkness as a descriptive device qualifies in demonstrating the characters as evil (Stubbs 1440).Advertising Looking for critical writing on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, a change in the characteristic behavior of Hawthorne’s characters accompanies the change from darkness toward the light, which enhances the understanding of the nature and degree of transformation taking place from within the confines of the society. The red color as cited repeatedly in the text with its applic ation in the letter depicts the society’s condemnation of the evilness of Hester (â€Å"The Scarlet Letter† 59). In Goodman, the story takes us through a rather mysterious path full of wickedness in the puritanical society. In this story, the author clearly defines the thin line between goodness and evil, hence giving an impression of creativity (â€Å"Goodman† 36). In â€Å"The Scarter letter,† the author paints the presence of sin not in the literary forests, but rather in the symbolic image portrayed by Hester (Stubbs 1440). The other similarity that embodies both stories lies in the plot setting where woods appear in both. It is through the journey within and through these woods that the value and behavior of the characters come to change. The innate isolation feature of the protagonists in both stories depicts the author’s ability to demonstrate how the two separate worlds discriminate its people by condemning them to the lasting pains ( "The Scarlet Letter† 59). Goodman spends his life secluded from the rest and similarly Hester carries a symbol for that represents her suffering and humiliation so proudly as though it was a medal. These ironical representations displayed by Hester in carrying herself around with the symbol as an act to demonstrate to the society clearly affords a vivid comparative analysis of various sides of the society such as evil and good. Conclusion In this analysis, the critical study indicates that although the two stories differ in numerous ways, they all work to demonstrate how both characters remain on an emotional trail toward discovering their identity in terms of strengths and weaknesses. For instance, although Goodman finally discovered the inherent wickedness beholden by a man, he achieved in returning with him the knowledge and acceptance of the existence of sin (Stremberg 274). In all the works, the authors have managed to paint their characters in ways that portray their act ions and the resultant effects that arise thereof. Hawthorne’s depiction of women as the victims of masculinity in the society vividly gain evidence in the case of Hester as she swallows the charges for the sin she never committed. In leveraging the male characters from their real contribution of the evil in the society merits a connotation of darkness existing within the confines of the society at the expense of the less privileged in the society (Stremberg 274).Advertising We will write a custom critical writing sample on â€Å"The Scarlet Letter† and â€Å"The Young Goodman† by Hawthorne specifically for you for only $16.05 $11/page Learn More The author demolishes the worth of females in the heavily puritanical society through Hester as the female protagonists carrying the connotations of invaluable people with no place to occupy in the society. Although the two pieces have followed completely different paths in their quest to achie ve the authorial themes, they all compare well in terms of the ability of the authors to display the ultimate discovery of the nature and place of different people in the society, and their role in shaping the minds and perception. Hawthorne, Nathaniel. The Scarlet Letter. New York: Penguin, 1986. Print. .Young Goodman Brown and Other Short Stories. New York: Courier Dover Publications, 1992. Print. Johnson, Claudia. (1995). Understanding the Scarlet letter: a student casebook to issues, sources, and historical documents. New York: Greenwood Publishing Group, 1995. Print. Stremberg, Maria. â€Å"Hawthornes Black Man: Image of Social Evil†. The Explicator 67.4 (2009): 274-275. Stubbs, John C. â€Å"Hawthorne’s ‘The Scarlet Letter’: The Theory of the Romance and the Use of the New England Situation.† PMLA 83.5 (1968): 1439–1447.

The City of Ember Essays

The City of Ember Essays The City of Ember Paper The City of Ember Paper Lina- main character of the story, portrays significance in her role as one of the main personality in discovering the mystery of the â€Å"City of Ember†, and lead the story in an act of escape from the underworld with her friend doon. Doon-plays another major character in the story, whereas, he and his friendship as messenger with the people of the city of ember, lead to discovering clues in which he himself was surprised to discover the mystery behind the 200 plus years old underground city. Other Characters th Mayor- significantly acted to be guilty in leading the story into its plot scenic as chaotic, near destruction scenario; connived with Looper in saving food and supplies for themselves; Characterized as to linked with the box of clues transferred from one generation to another and depicted to have open it to discover the message on how to escape from underground. Ms. Murdo- live with Lina and her sister, her character is linked to the story as the one who received the message of LIna on how to get up from the underground. Plot Summary The Builders of Ember, fearing an apocalyptic event, built the city to ensure that humans would continue to exist. Later we discover that the Builders planned that future generations would grow up with no knowledge of a world outside, so that they (would) feel no sorrow for what they have lost. The city was designed to last no longer than 220 years, at the conclusion of which the citizens of Ember were to receive instructions contained in a time-locked box held by the mayor that described how to leave the city. However, over the course of 241 years, the box has popped open and been mislaid. The people of Ember have no knowledge of what lies beyond their electric flood lamps. Most believe that Ember is the only light in a dark world. Many fear that despite their relentless recycling efforts the city of Ember is slowly dying. When the antiquated generator begins to plunge the entire city unexpectedly into blackouts, two young people begin to search for answers to the blackouts, the food shortages, and the lessoning of the town’s seemingly inexhaustible consumer supplies. Lina obtains a job as messenger and travels the town, learning the true nature of the city’s shortages and of the people’s fears. In the course of her job Lina also discovers that some powerful people are taking advantage of their positions and hoarding supplies for themselves. Doon obtains a job working as a pipeworks laborer and learns that the generator is in a decrepit condition. When Lina discovers the damaged fragments of the Builder’s document that contains instructions for leaving Ember, she and Doon decide to work together to decipher the message. Before they can share their discovery with everyone, the corrupt Mayor tries to withhold the information and destroy their hard work. Lina and Doon escape from the Mayor and the city of Ember in a small boat following the Builder’s deciphered instructions. They arrive above ground where they witness their first sunrise. In their hurry to escape, however, they neglected to pass on the exit instructions to their friends in Ember. Finding a crevasse, they crawl through and drop the instruction wrapped in Doon’s jacket to the city far below. Personal Impressions and Conclusion The story of the â€Å" City of Ember† is a mystery considerably fictional to my knowledge, living for 200 years far below underground, in which portrays some known stories written and directed even through movies. However, the story offers a little more exciting as in the plot has strategic sequencing and transition from one phase of the story to another, for that it is commendable. The characters have translated its importance as to their roles in the story. It is also good to note the simplicity of the story in depicting the characters and events in the language simple yet consistent. Meanwhile, the ending of the story seems to fail and sustain the suspense of the story. It just ended purposely leading readers thought it in series, but generally, the story is good and still commendable to be recommended for further readings.

Chucks Wagon Inc and the Experience of a HBS Student Case Study

Chucks Wagon Inc and the Experience of a HBS Student - Case Study Example The case of Chuck’s Wagon Inc describes the experience of an HBS student as he has been taken a challenge of transition from an intern to a president at Chuck’s wagon Inc. This paper aims to provide the appropriate suggestion for the organization in order to improve the performance of the organization and take the organization out of the bad situation. In order to gain this objective paper has been distributed into 4 major sections in first section Swot analysis has been conducted and on the basis of the analysis, a decision to eliminate the lowest sale products has been proposed. In the second section, two performance measurement methods have been discussed such as financial and non-financial and appropriate suggestion regarding performance measures has been made. The third section is consists of the incorporation of performance measures in balance scorecard. However, in last section activity-based costing method has been suggested to improve the operations and its benefits and appropriateness to the organization have been discussed. SWOT analysis is an important tool to realize the company’s internal weaknesses and chances that exist outside the firm to grow (Helms, & Nixon, 2010). Therefore, in order to recommend the appropriate strategic model, it is essential to analyze the organization potential and opportunities exist for the organization. On the basis of the analysis, it has been determined that the major issues that company is facing include operational complexity, credit issues, marketing and pricing issues, lack of data availability, SKU based profitability, variability in the material of the product, and operating losses. The company needs to take some strategic decision in order to extract the company from maturity stage. The approach that has been used to make the decision is â€Å"rational strategic model of decision making† this approach will allow realizing the pros and cons of each decision made (Elbanna 2009).  

Globalizations has spawned a new frontier in the fight for human Essay

Globalizations has spawned a new frontier in the fight for human rights protections - Essay Example The United States is a super power because of the fact that it imperialized and was able to control its colonies compared to its European predecessors. It is clear that globalization allowed a system of seamless integration in which trade was cultivated within countries. Although trade is beneficial, it diminishes human rights. This is vital to understand as new Empires emerged and literally obtained new identities because of this emphasis of globalization. Stearn also reemphasizes the fact that United States was in the prime position to take advantage of globalization and has made itself a dominating superpower in the 20th century because of its focus to imperialize and control its territories. Globalization is detrimental to human rights because of low wages and low capitals. In third world countries where manufacturing is conducted, children and women almost have no rights. Imagine working as a child in a non-stop unhygienic conditions to earn around $3 for a day. With the labor force ready to combat poverty in third world countries, the economical behavior of the nation has undoubtedly suffered because of the factors mentioned above. chaos as millions of poor workers were frustrated with working conditions as corruption loomed in city government. Packed in small quarters, these workers are living in a prison in essence with little chance of surviving. Individuals struggle to support households and have no funds to invest in their business. Women and children get exploited the most as they have no rights in developing countries. Moreover, the rich get richer in a pendant system where there is no paradigm of middle class. This causes issues because customers do not have p urchasing power or rights in any manner. It is clear that there has to be a plant to rectify this issue. Women and children needs rights to set hours of constant workload. The International Human Right Services is